Keeping Families HIV-Free this Father’s Day

Most couples don’t make getting tested for HIV part of their wedding plans. But when single parents Lovemore and Fungai got engaged, they decided it was a good idea before blending their families. Zimbabwe, where they live, is one of countries hardest hit by HIV.  Even still, they were shocked when the counselor at PSI’s

Read More

PSI Case Studies Complement Learnings at the World Social Marketing Conference

By Dana Sievers, Research Coordinator, PSI Over the next two days, social marketers and behavior change professionals from around the globe will convene at the 2017 World Social Marketing Conference (WSMC) to share lessons learned and best practices for solving the world’s most pressing social issues. A key highlight at this year’s gathering is the

Read More

Meet HIV Self-Testing Musketeer Harrison Gwaze

By Sabrina Sidhu, Writer, UNITAID This blog post is the second in a series of four on the HIV Self-Test AfRica (STAR) project, which works in Zimbabwe, Zambia and Malawi. The STAR team will be in Blantyre, Malawi, from June 27 to July 1, 2016 with PSI Global Ambassador Debra Messing to learn more about

Read More
Family Planning for Women

Measurable Results from Zimbabwe’s Widespread Condom Use

By Jenny Tolep, External Relations and Communications Did you know that Zimbabwe has the highest condom use in the world? In 2014, there were more than 109 million condoms used. In a country where roughly 1,400,000 adults are living with HIV, more than 50 percent of them women, condom use is critical. PSI has contributed to

Read More

Supporting Sexual Assault Survivors in Zimbabwe

By Kumbirai Chatora, Director of Social Marketing, PSI Zimbabwe April is Sexual Assault Awareness Month to raise awareness about sexual violence and engage communities on how to prevent it. According to the WHO, an average of 30% of women globally who have been in a relationship report having experienced some form of physical or sexual

Read More

Honoring our Health Workers on World Health Day

Around the world today, many of our friends and colleagues are celebrating World Health Day. The day marks the anniversary of the World Health Organization’s (WHO) First World Health Assembly, which was held on April 7, 1948. Each year, the WHO chooses a theme for the day — this year it’s Food Safety — and

Read More

A New Start in Conquering TB

Photo of the Week

By: Jenny Tolep, External Relations and Communications On Tuesday, March 24th PSI recognized World Tuberculosis Day to raise awareness about the disease and encourage further efforts to address it globally. According to the World Health Organization (WHO), one third of the world’s population has been infected with tuberculosis (TB). TB is the number one killer of those infected with HIV, responsible for one-fifth of all HIV-related deaths. With

Read More

A New Technology to Support HIV Prevention

By Oscar Abello, PSI Trymore Chikwiriro is 29 years old, and his wife gave birth to their first child just this past October. Just like they expected, all of their nights were focused on their new baby– so the time seemed right for Trymore to undergo voluntary medical male circumcision (VMMC). The World Health Organization

Read More

A Powerful Combination

Reaching challenging populations by integrating services under a social franchise brand

By Stephano Gudukeya, PSI Zimbabwe This year’s AIDS Conference has been a whirlwind of activity and information. One topic that has come up time and again is linkages and the challenges involved with connecting people to the services they need. It seems like a no-brainer – when services are integrated, it’s easier for people to

Read More

Social and Structural Drivers

Scaling up proven biomedical and behavioral interventions isn’t enough

Social and structural drivers of the HIV epidemic: what’s the buzz about?

Read More

Circumcision and Celebrities

Popular Zimbabwe musician Jah Prayzah signing the  Pride Board  at the male circumcision site soon after  getting circumcised in February this year, as part of a PSI campaign to break down social barriers around and generate demand for Voluntary Medical Male Circumcision. (Credit: PSI)

PSI’s award winning ad campaign for voluntary medical male circumcision (VMMC) and a new collection of papers on the quality, sustainability, and demand for (VMMC).

Read More

A Winning Strategy: Investing in Local Heroines

By Karl Hofmann, President & CEO, PSI

When you invest in local heroines, women win.

Despite all the systemic challenges women and children face around the world, we’ve learned that investing in local heroines who provide education and resources can help tear down barriers and save lives.

Here is an impact primer that shows how investing in local heroines helps PSI get results for women and children.

Local heroines trained in community health services save children’s lives.In many countries, mothers are unable to access health care for their children to treat preventable but deadly diseases like malaria, pneumonia, and diarrhea. We can shift that equation by deploying local health workers. In Cameroon, 48% of children received diarrhea treatment in areas served by community health workers vs. 7% of children in other areas with no community health workers.

Local heroines are effective champions for social change.There is often stigma associated with family planning activities. In Zimbabwe, where women are embarrassed to purchase female condoms, local heroines like hairdresser Tears Wenzira are distributing them in beauty salons. In fact, more than one million female condoms are distributed through this network of 2,500 hairdressers across the country.

Local heroines help keep mothers alive during childbirth.In the next 24 hours, 931 women will die worldwide from preventable pregnancy-related causes. In Pakistan, more than three-quarters of births take place at home, which is high-risk for maternal mortality. A pilot voucher program – where trained outreach workers recruit pregnant women from low-income households to receive subsidized reproductive health services from private health providers – increased prenatal clinic care by 16%, health care-facility based deliveries by 20% and postnatal care by 35%.

As you can see, PSI is committed to measuring our impact. And we’ve learned that investing in local heroines provides extraordinary returns on your investment.

Will you invest in a local heroine?

Read More