How PSI is Shaping Markets to Address Global Unmet Need

By Rebecca Husband, FP/RH Technical Advisor, SIFPO2, PSI The article below originally appeared on K4health.org. There are now more than 300 million women and girls using modern contraception in the world’s 69 poorest countries, with more than 30 million of those users added since 2012. That’s the good news. The more challenging news is that

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toilets, Bihar, India, sanitation

Making Markets Work: How We Got to 10,000 Toilets

By Yasmin Madan, Director of Global Marketing, PSI Last month, our PSI-India project surpassed 10,000 toilets in rural Bihar, one of the poorest states in India, where 99 million reside and more than 80% practices open defecation. Congratulations are due to my colleagues at PSI-India for their hard work to understand and strengthen the market

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It Takes a Market to get Men to Use Condoms in Africa. Here's How.

What can be done to increase the use of condoms by men in African countries? PSI and the United Nations Population Fund (UNFPA) teamed up over the past year to study and report on the state of play in six African countries. The results are out in six new case studies that will be presented during a  consultative meeting on the Total Market Approach that PSI and UNFPA are hosting, today and tomorrow.

During the meeting, participants will discuss the findings from the six case studies conducted in African countries. Then, representatives from ten organizations will discuss how they can work together to support the development and implementation of the Total Market Approach in national markets for male condoms and other family planning supplies.

The UNFPA sponsored case studies were carried out in the past 12 months with support from two independent researchers in Botswana, Lesotho, Mali, South Africa, Swaziland, and Uganda. All of the countries have large condom social marketing programs, are affected by HIV, and have high maternal morbidity and mortality relative to their economic development.

Content for the case studies was based on a review of the literature, seven key TMA metrics calculated from national-level data, and interviews with stakeholders. All case studies were subject to review by stakeholders, including Ministries of Health and non-governmental organizations in all six countries, UNFPA’s local and regional offices, UNFPA headquarters in New York City, PSI country and regional offices, and PSI’s headquarters in Washington DC.

Each case study describe the market for male condoms in each of the countries, and the roles of the public, social marketing, and commercial sectors in those markets.

The cases illustrate the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection).

They also propose a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.

The studies aim to inform the development of appropriate, evidence-based decisions to increase condom use equitably and sustainably through actions undertaken in the public, socially marketed, and commercial sectors.

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