How PSI is Shaping Markets to Address Global Unmet Need

By Rebecca Husband, FP/RH Technical Advisor, SIFPO2, PSI The article below originally appeared on K4health.org. There are now more than 300 million women and girls using modern contraception in the world’s 69 poorest countries, with more than 30 million of those users added since 2012. That’s the good news. The more challenging news is that

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Markets for Women

3 Ways to Make the Market Work for Her

By Yasmin Madan, Global Marketing Director, PSI What do markets have to do with girls’ and women’s health? The simple response is everything. From sexual and reproductive health to sanitation, we are increasingly aware that the most effective strategies for meeting countries’ health needs must include an understanding and engagement of all actors that supply, enable

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Collaborating to Reduce HIV in the Caribbean

In the Caribbean, the Total Market Approach (TMA) is being used by PSI and its partners to reduce the spread of HIV and AIDS through condoms. TMA is a two-pronged approach aimed at the poorest and highest-risk groups that will give access and availability to condoms while simultaneously increasing their demand and use. One partner

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