By Perrie Briskin, Communications Manager for Digital Media, PSI/Myanmar Marketing can sometimes feel like throwing darts in the dark. Is it the commercial or promotional umbrella that drives sales, or do they work in concert? Commercial brands with infinite marketing dollars can afford a thousand darts. PSI doesn’t have this luxury. Social marketing dollars areRead More ›
A team of researchers mapped over 9,800 tweets with sexual and drug-related themes and found that their locations were a good predictor for established statistics on HIV-prevalence. “Because of the growing amount of social media data, researchers and public health departments will soon be able to build upon these methods to more accurately monitor and detect health behaviors and disease outbreaks.”Read More ›
The following post is by PSI Director for Corporate Marketing, Communications & Advocacy Marshall Stowell.
In the spirit of the upcoming Thanksgiving holiday, we want to thank you for the support you’ve given to PSI this year. With your help, we’ve accomplished so much. We couldn’t cover it in one quick blog post, so we’re including our Progress Report.
Inside our report, you’ll see how PSI added 22.17 million years of healthy life with the products we distributed and services we provided in 2011.Read More ›
Selling condoms in traditionally conservative societies can be a challenge. Previous challenges to distribution have been broken down by new technologies. Christopher Purdy of DKT International describes how that shift has allowed promotion through social media channels like Twitter and Facebook to reach more people concerning issues like family planning.
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Today, such promotion is easier. Ethiopian university students can sign up online to learn about contraceptives, chat with each other about sensitive subjects, and access educational information. Messaging can be more hard-hitting and edgy because social media typically targets a younger audience. Through YouTube, DKT runs condom ads for ‘Sensation’ condoms, showing young people posing with condoms while celebrating Ethiopia’s diverse cultures.
Similarly, in Indonesia, a predominantly Muslim country of 230 million, the DKT ‘Fiesta’ condom brand now has pages on Facebook, Twitter andYouTube that talk about safe sex and condom use in a ways that might make some Americans blush. Young Indonesians, like their counterparts globally, are spending more and more time on the internet and less time on traditional media. Condom education and outreach have adjusted to these new media use patterns accordingly.
Facebook is thriving among young people in Benin’s urban areas. There were more than 142,600 Facebook users in Benin at the end of June, nearly half of whom are 18-24 years old. Recent research of young people in Benin’s four largest cities – Bohicon, Cotonou, Djougou and Parakou – found that youth prefer Facebook asRead More ›
Want to help send HIV tests to resource poor places where they could be put to good use? All you have to do is “Like” us on Facebook, follow us on twitter, or submit an artistic rendition of a + sign and our friends at Alere will send one testing kit for each action on social media.
PSI’s Donna Sherard explains in this video:Read More ›