PSI Case Studies Complement Learnings at the World Social Marketing Conference

By Dana Sievers, Research Coordinator, PSI Over the next two days, social marketers and behavior change professionals from around the globe will convene at the 2017 World Social Marketing Conference (WSMC) to share lessons learned and best practices for solving the world’s most pressing social issues. A key highlight at this year’s gathering is the

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The Dominican Republic Sees Success with Panté Condoms

The publication 7dias.com.do, a media site in the Dominican Republic, recently covered the importance and impact of the distribution of 185 million Panté condoms. Learn how the brand has recouped 97% of its expenses so far by reading the translation of the original piece below. “Our condoms save lives.” – Jose Bran, Pan American Social

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social marketing courses

What You Need to Know about Social Marketing

By Christine Bixiones, Technical Advisor for the Sexual and Reproductive Health and TB Department, PSI When someone says social marketing, what do you think about? If you immediately picture subsidized products like condoms in retail outlets, promoted with national media campaigns and shiny billboards, then your knowledge might be outdated. Social marketing has increasingly evolved to consider

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Glocal

“How Does a Brand Go Glocal?”

By C. Montague Hermann, PSI Social Marketing Technical Advisor PSI Social Marketing Technical Advisor C. Montague Hermann regularly writes about news and his opinion on what’s happening in the condom business in East Africa and beyond for his blog, Condom Collective. Read below as Hermann discusses how global brands should rethink globalization. ‘To go global or

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Safer Sex

Making Safer Sex a Profitable Enterprise

In PSI’s latest issue of Pulse, our digital quarterly report, we explore how smart innovation is feeding the pipeline for tomorrow’s health interventions around the globe — from teen centered programs actually created by teens to new ways to collect and analyze critical data to inform smarter decisions. Here’s a preview: PSI’s Lovers+ and Trust brands of condoms and lubricant have

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True Condoms

New Trust “Kuwa True” Campaign goes Live

By C. Montague Hermann, PSI Social Marketing Technical Advisor PSI Social Marketing Technical Advisor C. Montague Hermann regularly writes about news and his opinion on what’s happening in the condom business in East Africa and beyond for his blog, Condom Collective, where this piece originally ran. Despite a storied history of championing condoms in Kenya,

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3 Take-Aways from the World Social Marketing Conference

By Anabel Gomez, PSI Global Social Marketing Advisor Considered a leading organization in social marketing, PSI presented multiple abstracts at the World Social Marketing conference in Sydney, Australia, earlier this month. In addition, plenty of lessons came from peer organizations, governments and marketing firms throughout the world. Here are three not-to-miss campaigns that PSI could

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Expanding Contraceptive Options for Women in Zambia and Malawi

Today, at the 2015 World Social Marketing conference in Sydney, Australia, Anabel Gomez, Southern Africa Regional Social Marketing Advisor, Population Services International, will present her findings, summarized below. Full abstract here. By Anabel Gomez, Southern Africa Regional Social Marketing Advisor, Population Services International Globally almost 220 million women have an unmet need for contraception. If

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The Greatest Gift: Improving Couple HIV Testing Rates in South Africa

Today, at the 2015 World Social Marketing conference in Sydney, Australia, Tessa Meyer, head of marketing and communications for PSI’s South Africa network partner SFH, will present her findings for how to use social marketing to get couples to test for HIV together. Meyers’ abstract is a finalist for top abstract at the conference. By

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The Condom with the Most Studs in the World

By Jenny Tolep, External Relations and Communications Is there such thing as a perfect condom? The type of condom that’s effective, yet comfortable? One that adds excitement instead of interrupting the heat-of-the-moment? A recently published Slate article suggested why improvements must be made to the modern-day condom: In the 2010 National Survey of Sexual Health

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Making Safe Sex Fun on April Fools’ Day

By Regina Moore, Manager, External Relations, PSI On April 1, 2014 thousands of South Africans grabbed their morning paper or switched on the radio news to hear of a new sex tax imposed by the government. After a recently conducted study showed over-population as the driver for many of the country’s challenges, the new law,

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PSI Research Among the Best of Social Marketing Studies in 2014

By R. Craig Lefebvre, Chief Maven for socialShift Keeping up with the evolution of social marketing research and practice can be a tough problem. To help with that, I do an annual review of papers that document in the peer-reviewed literature how the field is developing (here are the links to the 2011, 2012, and

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