Fighting Malaria is Worth Getting Stuck in the Mud

by Alena Sims, Communications and Knowledge Management Associate, Malaria and Child Survival, PSI “I used to give malaria treatment to all patients who had symptoms without properly testing them,” explains Phyu Khin Khine, a community healthcare worker serving 15 rural villages in Myanmar. “And, I would give them bad medications without knowing.” For nearly 17

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PSI Case Studies Complement Learnings at the World Social Marketing Conference

By Dana Sievers, Research Coordinator, PSI Over the next two days, social marketers and behavior change professionals from around the globe will convene at the 2017 World Social Marketing Conference (WSMC) to share lessons learned and best practices for solving the world’s most pressing social issues. A key highlight at this year’s gathering is the

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