PSI and the Global Alliance for Improved Nutrition (GAIN) signed a Memorandum of Understanding this week in Geneva in an agreement to work together in the fight against malnutrition. Potential areas of collaboration include joint program design and delivery, new business development, and advocacy for innovative approaches to development.
Karl Hofmann (left), the President and CEO of PSI, joined Marc Van Ameringen (right) and members of GAIN senior management to officially cement the partnership. PSI particularly focuses on social marketing and behavior change communication. Their approach leverages private sector resources and utilizes private sector communication and delivery techniques.
“PSI’s approach to driving change in the field of nutrition aligns with GAIN’s own way of working,” said Marc Van Ameringen. “It makes this a natural partnership and one which can help both organizations really drive impact for nutrition.”
Activities related to the partnership are to be finalized.