By Perrie Briskin, Communications Manager for Digital Media, PSI/Myanmar Marketing can sometimes feel like throwing darts in the dark. Is it the commercial or promotional umbrella that drives sales, or do they work in concert? Commercial brands with infinite marketing dollars can afford a thousand darts. PSI doesn’t have this luxury. Social marketing dollars areRead More ›
Princeton philosopher and friend to PSI, Peter Singer, has a new OpEd up in Project Syndicate. He talks about the bold efforts by the likes of Facebook and others to eliminate the digital divide by achieving universal internet access.
“It is reasonable to expect that giving poor people access to knowledge and the possibility of connecting with people anywhere in the world will be socially transforming in a very positive way,” he writes.
One of the examples he mentions comes from PSI.
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A friend working to provide family-planning advice to poor Kenyans recently told me that so many women were coming to the clinic that she could not spend more than five minutes with each. These women have only one source of advice, and one opportunity to get it, but if they had access to the Internet, the information could be there for them whenever they wanted it.
Children have a 3 in 10 chance of being born into abject poverty. PSI’s vice president for corporate marketing Kate Roberts writes in the Washington Post how it is important to ensure that the world does not miss out on game-changing innovators just because bad luck in the lottery of life. Kate uses the example of young entrepreneur Mark Zuckerberg, creator of Facebook, as an example of a young person’s innovative spirit unleashed on the world.
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Mark Zuckerberg, for example, is preparing to take Facebook public in an IPO that couldvalue the company at roughly $100 billion. The monetary value, however, is dwarfed when one considers how this social networking site has altered the course of humanity. (Disclosure: The Washington Post Co.’s chairman and chief executive, Donald E. Graham, is a member of Facebook’s board of directors.)
Facebook was an undeniable force in electing the United States’ first African-American president in 2008. Users of Facebook and Twitter, among other social networking platforms, helped fan the flames of a revolution that spread like wildfire across the Middle East and ultimately changed the futures of Tunisia, Egypt, and Libya. Social media users have raised millions in donated funds for victims of natural disasters, and the platforms have exposed—through photos, video, and first person accounts— inequities around the world.
PSI partner Procter & Gamble (P&G) launched a new campaign on Facebook today. It is quite simple. For every “Like” of the new Children’s Safe Drinking Water (CSDW) Facebook page, P&G will donate 1 day of clean drinking water in the developing world through its PUR water purification packets. The campaign, “1 Like = 1 Day”, is a part of P&G’s commitment to saving one life every hour by 2020 by providing 1 billion days of clean drinking water every year.
“As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey,” said Bob McDonald, P&G’s Chairman, President, and Chief Executive Officer. “This is one simple, but meaningful way for people all over the world to help us touch and improve lives by sharing clean drinking water.”Read More ›
Virtually speaking – social media involves “moore” people in malaria prevention efforts in the Central African Republic Trey Watkins, Associate Manager, Communications Fueled by blogs, twitter and facebook, today’s generation of change-makers has grown up in a world over-stimulated, over-sexualized and arguably over-simplified. They’ve also grown up in a generation that’s over malaria – theRead More ›