What do Pineapples Have to do with Teens and Contraceptives?

“Pineapples are special!” Cathreen Bukuku, one of PSI-Tanzania’s innovation coordinators, exclaimed as she held one of the spikey fruits out in front of her. She was at the private Arafa Ugweno Health Facility in Dar es Salaam, speaking to a room overflowing with teen girls who listened, captivated. “They stand tall—they are proud! They wear

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For Youth, by Youth

Collaborating with Youth to Solve Adolescent Sexual and Reproductive Health Challenges

By Taylor Schaffter, Learning Advisor, Adolescents 360, PSI “You are committing a historic mistake by introducing contraception for the 15-19,” was definitely not the reaction Ethiopian young designer, Eden Befekadu, expected to hear as she stood in front of the crowd that warm March morning. An admittedly shy 19-year-old, it took courage for her to

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What Makes People Tick? Understanding Adolescent Sexual and Reproductive Behavior


By Courtney Helfrecht, Anthropologist, Adolescents 360 Around the world, millions of dollars and hours of debate are spent on addressing the problem of unintended teen pregnancy, with mixed results at best. Although rates are declining, the World Health Organization reports that several countries still have relatively high numbers of teenagers who became mothers before they were

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How PSI Co-Designs with Teens

1. ADOLESCENTS 360Adolescents 360 will increase voluntary modern contraceptive use among adolescent girls, 15-19 years old, in Tanzania, Ethiopia and Nigeria. The project fuses user-centered design, developmental neuroscience, social marketing and cultural anthropology and will engage teens in the design of solutions that respond to their needs. Adolescents 360 is funded by the Bill and

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Family Planning, Will You Be Our Valentine?

By Noha Zeitoun, Content Intern, PSI With the celebration of Valentine’s Day around the corner, we’re all asking our loved ones a simple question: “Will you be my Valentine”? At PSI, we’re showing love to a too often elusive partner—family planning. Millions of women and girls around the world rely on modern methods of voluntary

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Adolescents 360

The World’s Most Promising Generation is Coming of Age and Here’s What It Needs from Us

Adolescents 360 is a four-year $30 million grant from the Bill & Melinda Gates Foundation and the Children’s Investment Fund Foundation, aiming to increase voluntary, modern contraceptive use and reduce unintended pregnancy among adolescent girls between the ages of 15 and 19 in three pilot countries — Nigeria, Tanzania and Ethiopia. By applying a user-centered approach, with youth

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